If you have a WordPress blog and you use Jetpack check out the Annual Report they put together for your blog. The report is private, but you can check it out and make it public.
We all put a bit of ourselves into our blogs and it’s nice to know that others find our posts helpful, interesting or entertaining. You can discover what people are searching for and if you’re so inclined, write more about the popular topics you’ve already shared.
This is called Web analytics which is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. In other words it helps you understand what visitors are looking for, how to increase traffic, maximize your marketing budget and advertising resources. For instance people from 134 countries visited Springwolf Reflections, pretty kewl considering there are 196 countries in the world.
If you are running a business and your company has a website or blog then you want to know what you’re getting for your buck or two on the internet. Especially if your company is a start up or has a desire to grow. One thing many spiritual people forget is that their passion is still a business and still needs to be approached as a business.
This analytical practice isn’t a new thing in the world of business on the internet. When I managed the web infrastructure at a large Fortune 100 finance company back in the 90’s, corporate big wigs always wanted to make sure this expense was worth the effort. Back in the beginning of internet interest and technology, many corporations weren’t sure how this internet thing would benefit their company. Wow how things have changed. Now if you have a business, there’s not even a second question about having a presence on the web. It’s a must. Even if it’s only one page that comes up in a web search, you want your business to be found.
There are many web analytic tools and products that can help you track the use of your site. Some are free and of course some are not. It all depends on what you’re looking for. The Web Design Ledger has a list of 10 Useful Website Analytics Tools that you might want to check into if this is something you’re interested in.
Here’s our 2012 Annual Report for Springwolf Reflections.